The Tooth Fairy 2.1.4 Market Growth In 2000, the market for cosmetic dental enhancements reached $765 million in sales. As technology continues to increase, new procedures come to fruition, more people are served, costs come down, and improvements occur due to gains in experience and technology. the entire market is forecasted to grow at 7% for the next four years Technology is the main driver for this growth. Within the last five years there has been an increase in research and development and this has yielded significant gains for the industry. Another driver of market growth is the continual increase in the gNP. while many reasonably believe that this is not the best indicator of individual wealth within a country, the gnp has been rising, more so within the last decade. This has provided more people with the ability to afford elective dental enhancements The dental industry is following a trend away from general maintenance toward cosmetics. The reason for this is that there is less rampant decay of teeth today relative to five to 10 years ago, so dentists are concentrating on areas where there is increased demand Please note that The Tooth Fairy ' s growth rate is higher than the industry average. This can be explained by the fact that steve is concentrating on an emerging niche he is basically starting a practice from ground zero so higher than average growth rates can be expected Target Market Growth 8.00% 4.00% 2.00% 100% Adults2.1.4 Market Growth In 2000, the market for cosmetic dental enhancements reached $765 million in sales. As technology continues to increase, new procedures come to fruition, more people are served, costs come down, and improvements occur due to gains in experience and technology. The entire market is forecasted to grow at 7% for the next four years. Technology is the main driver for this growth. Within the last five years there has been an increase in research and development and this has yielded significant gains for the industry. Another driver of market growth is the continual increase in the GNP. While many reasonably believe that this is not the best indicator of individual wealth within a country, the GNP has been rising, more so within the last decade. This has provided more people with the ability to afford elective dental enhancements. The dental industry is following a trend away from general maintenance toward cosmetics. The reason for this is that there is less rampant decay of teeth today relative to five to 10 years ago, so dentists are concentrating on areas where there is increased demand. Please note that The Tooth Fairy's growth rate is higher than the industry average. This can be explained by the fact that Steve is concentrating on an emerging niche. He is basically starting a practice from ground zero so higher than average growth rates can be expected. 0.00% 1.00% 2.00% 3.00% 4.00% 5.00% 6.00% 7.00% 8.00% 9.00% Adults Seniors Target Market Growth The Tooth Fairy Page 5