The Tooth Fairy 2.2 SWOT Analysis The following SWoT analysis captures the key strengths and weaknesses within the company and describes the opportunities and threats facing The Tooth Fairy. 2.2.1 Strengths strong skill set necessary for the procedures Well trained support staff A sophisticated training program that breeds the customer-centric model into the company culture 2.2.2 Weaknesses Weak cash flow for the first year while steve tries to build a foundation for his cosmetic pr The inexperience of running a business The difficulty of building brand as a start-up organization 2.2.3 Opportunities Participation in a growing market 2.2.4 Threats Possibility of large increases for malpractice insurance. this could be a function of the individual dentist or a trend within the industry Increased competition as procedures become more popular 2.3 Competition and Buying Patterns The Generalist: This type of dentist has a practice centered on general maintenance and does not specialize in anything in particular The Specialist: This type of dentist will have a general practice but in addition to the general practice, they have an area that they specialize in such as cosmetics. The buying patterns of patients are based on referrals and trust2.2 SWOT Analysis The following SWOT analysis captures the key strengths and weaknesses within the company and describes the opportunities and threats facing The Tooth Fairy. 2.2.1 Strengths • A strong skill set necessary for the procedures. • Well trained support staff. • A sophisticated training program that breeds the customer-centric model into the company culture. 2.2.2 Weaknesses • Weak cash flow for the first year while Steve tries to build a foundation for his cosmetic practice. • The inexperience of running a business. • The difficulty of building brand as a start-up organization. 2.2.3 Opportunities • Participation in a growing market. • Increased margins as Steve's skill increases and procedure times decrease. 2.2.4 Threats • Possibility of large increases for malpractice insurance. This could be a function of the individual dentist or a trend within the industry. • Increased competition as procedures become more popular. 2.3 Competition and Buying Patterns • The Generalist: This type of dentist has a practice centered on general maintenance and does not specialize in anything in particular. • The Specialist: This type of dentist will have a general practice, but in addition to the general practice, they have an area that they specialize in, such as cosmetics. The buying patterns of patients are based on referrals and trust. The Tooth Fairy Page 6