Cases materials Fictionalized(虚构的 cases based on real business practice selected from Harvard Business Review Can you win back online shoppers? a brick-and-mortar retailer searches for a response to showrooming Learning to play in the new share economy Can an auto rental company fully integrate its car sharing start-up without losing customers? When the twitterverse turns on you An airline's social media contest backfires. How should the company respond?Cases materials Fictionalized (虚构的) cases based on real business practice selected from Harvard Business Review • Can you win back online shoppers? – A brick-and-mortar retailer searches for a response to “showrooming” • Learning to play in the new share economy – Can an auto rental company fully integrate its car￾sharing start-up without losing customers? • When the twitterverse turns on you – An airline's social media contest backfires. How should the company respond?