Cases materials From niche to mainstream Can a Japanese rice cracker company move from the Asian section to the snack food aisle? In search of a second act Riding the popularity of a great first product is easy; finding the next one is hard Who should take the fall In the wake of a security breach, the board demands a scapegoatCases materials • From niche to mainstream – Can a Japanese rice cracker company move from the Asian section to the snack food aisle? • In search of a second act – Riding the popularity of a great first product is easy; finding the next one is hard. • Who should take the fall – In the wake of a security breach, the board demands a scapegoat