Cases materials Target the right market A software company debates its strategic focus. Competing against bling How can an understated watch brand stand out in ching Second thoughts about a strategy shift How much time should a retailer give a new pricing model?Cases materials • Target the right market – A software company debates its strategic focus. • Competing against bling – How can an understated watch brand stand out in China? • Second thoughts about a strategy shift – How much time should a retailer give a new pricing model?