Further reading Go through the text in detail, and answer the following questions 3. Do you believe that Ivory Soap is really"as widely recognized as the Washington monument and far more well respected than Congress? It may not be actually true. It is likely that the author just wants to show to the readers how popular Ivory Soap is to Americans 4. How do you understand the author's description of Ivory Soap as a“ phenomenon? The popularity of Ivory Soap with generations of Americans is rather unusual and beyond imagination, thus it is called a phenomenon Finish the exercise 3 on page 58Further reading Go through the text in detail, and answer the following questions: 3. Do you believe that Ivory Soap is really “as widely recognized as the Washington Monument and far more well respected than Congress”? It may not be actually true. It is likely that the author just wants to show to the readers how popular Ivory Soap is to Americans. 4. How do you understand the author’s description of Ivory Soap as a “phenomenon”? The popularity of Ivory Soap with generations of Americans is rather unusual and beyond imagination, thus it is called a phenomenon. Finish the exercise 3 on page 58