Unit Three Famous Brand names Home
Unit Three Famous Brand Names
What are you going to do if you are required by your boss to sell a house sell a house to a snail
What are you going to do if you are required by your boss to... sell a house sell a house to a snail
What are you going to do if you are required by your boss to sell a refrigerator to an Inuit
What are you going to do if you are required by your boss to... sell a refrigerator f to an Inuit
What are you going to do if you are required by your boss to sell a swimming suit to a fish
What are you going to do if you are required by your boss to... sell a swimming suit... to a fish
Try to define the concept"salesperson Write down as many words and expressions as possible For example a person who tries to persuade others to buy his products What makes a successful salesperson? e.g. talkative Listen to the six secrets of a successful salesperson
Try to define the concept “salesperson”. Write down as many words and expressions as possible. For example: A person who tries to persuade others to buy his products. What makes a successful salesperson? e.g. talkative Listen to the six secrets of a successful salesperson:
Let me now share my six business success"secrets" with you 4 There must be a willingness to take risks. You should not risk more than you can afford to lose but you cant afford not to take certain business rISkS 3 Keeping a tight control on expenses- while at the same time avoiding being"penny wise and pound foolish, is a wise business practice 6 The businessperson should al ways look for ways to improve their goods and services, as well as ways to increase efficiency and expand their marketing reach 2 Marketing Is everything. Marketing is the key to letting the world know about your products and services. There have been many products that had great sales potential, but have failed owing to poor marketing Provide more and better products and services, to larger numbers of people, at less cost 5 An entrepreneur must deliver good quality products and services and support them with a responsible attitude towards shortcomings and faulty products Related to that is good customer service Ive just revealed a handful of universal principles of business success. If you apply them, they can contribute towards your own business success
Let me now share my six business success “secrets” with you: ______ There must be a willingness to take risks. You should not risk more than you can afford to lose, but you can’t afford not to take certain business risks. ______ Keeping a tight control on expenses — while at the same time avoiding being “penny wise and pound foolish,” is a wise business practice. ______ The businessperson should always look for ways to improve their goods and services, as well as ways to increase efficiency and expand their marketing reach. ______ Marketing is everything. Marketing is the key to letting the world know about your products and services. There have been many products that had great sales potential, but have failed owing to poor marketing. ______ Provide more and better products and services, to larger numbers of people, at less cost. ______ An entrepreneur must deliver good quality products and services and support them with a responsible attitude towards shortcomings and faulty products. Related to that is good customer service. I’ve just revealed a handful of universal principles of business success. If you apply them, they can contribute towards your own business success. 3 4 6 2 1 5
Successful salespersons and brands How many successful salespersons can come into your mind? Who are the g. Li Jiacheng; Bill Gates Take a piece of paper, and write down all the brands you have used and heard of, how much do you know about their way to success? e.g. Microsoft; Founder How many P&G products you have used so far? soap; fancy/toilet soap; shampoo; creamy cleansing lotion; soap powder
Successful salespersons and brands How many successful salespersons can come into your mind? Who are they? e.g. Li Jiacheng; Bill Gates Take a piece of paper, and write down all the brands you have used and heard of, how much do you know about their way to success? e.g. Microsoft; Founder How many P&G products you have used so far? soap; fancy/toilet soap; shampoo; creamy cleansing lotion; soap powder
Bathtub Battleships from Ivorydale Go through the text in one minute, and find the exact meaning of the following number in the history of proctor gambles 1837 The P&G was founded in Cincinnati, Ohio, by a pair of immigrants named william Proctor and James gamble $3569. 47 The first sum of money pledged to the enterprise by each of the founder Before the The P&G sales reached one million dollars Civil War 1897 Ivory soap was first introduced to the market as an inexpensive white soap intended to rival the quality of imported soaps 1933 P&G's Oxydol soap powder sponsored a radio serial. and so come the name of soap operal 30 billion The products of P&G exceed thirty billion dollars dollars
Bathtub Battleships from Ivorydale Go through the text in one minute, and find the exact meaning of the following number in the history of Proctor & Gambles. 1837 $3569.47 Before the Civil War 1897 1933 30 billion dollars The P&G was founded in Cincinnati, Ohio, by a pair of immigrants named William Proctor and James Gamble. The first sum of money pledged to the enterprise by each of the founder. The P&G sales reached one million dollars Ivory soap was first introduced to the market as an inexpensive white soap intended to rival the quality of imported soaps. P&G’s Oxydol soap powder sponsored a radio serial. and so come the name of soap operal The products of P&G exceed thirty billion dollars
Further reading Go through the text in detail, and answer the following questions 1. Why does the author say that with a bar of Ivory soap in your hand, you are holding a chunk of American history? The introduction of Ivory Soap dates back to the year of 1879. It must have witnessed a lot of great events of American history 2. What does the title"Bathtub Battleships from Ivorydale"imply? Little boys enjoy converting Ivory Soap into bathtub battleships because of its floating feature. and ivorydale is the birthplace of the famous brand of Ivory Soap
Further reading Go through the text in detail, and answer the following questions: 1. Why does the author say that “with a bar of Ivory Soap in your hand, you are holding a chunk of American history” ? The introduction of Ivory Soap dates back to the year of 1879. It must have witnessed a lot of great events of American history. 2. What does the title “Bathtub Battleships from Ivorydale” imply? Little boys enjoy converting Ivory Soap into bathtub battleships because of its floating feature, and Ivorydale is the birthplace of the famous brand of Ivory Soap
Further reading Go through the text in detail, and answer the following questions 3. Do you believe that Ivory Soap is really"as widely recognized as the Washington monument and far more well respected than Congress? It may not be actually true. It is likely that the author just wants to show to the readers how popular Ivory Soap is to Americans 4. How do you understand the author's description of Ivory Soap as a“ phenomenon? The popularity of Ivory Soap with generations of Americans is rather unusual and beyond imagination, thus it is called a phenomenon Finish the exercise 3 on page 58
Further reading Go through the text in detail, and answer the following questions: 3. Do you believe that Ivory Soap is really “as widely recognized as the Washington Monument and far more well respected than Congress”? It may not be actually true. It is likely that the author just wants to show to the readers how popular Ivory Soap is to Americans. 4. How do you understand the author’s description of Ivory Soap as a “phenomenon”? The popularity of Ivory Soap with generations of Americans is rather unusual and beyond imagination, thus it is called a phenomenon. Finish the exercise 3 on page 58
