8-1 Principles of Marketing Session 8 Market Segmentation, Targeting and Positioning Text:Chapter 7 制卧经价蜀易大考 国际商学院市场营销学系8 － 1 8 － 1 Principles of Marketing Session 8 Session 8 Market Segmentation, Market Segmentation, Targeting and Positioning Targeting and Positioning Text: Chapter 7