L6 Results Exposition causes.The point is to attract consumers wanting to make a difference in society through 4.their purchasing decisions/deciding which items they should purchase.However,consumers are now looking closely at companies who make claims regarding 5.their involvement in social issues/how they are involved in social issues.There is a level of consumer skepticism that often makes consumers doubt what a firm is saying.It has even been suggested that because so many firms are now using CRM,skepticism is on the rise. (O'Sullivan,1997;Mohr et al.,1998).This skepticism can lead consumers to reject claims made in CRM campaigns and can affect 6.the way they behave when they make purchases/their purchasing behavior and can even lead 7. them to act more strongly/to stronger action(Rogers,1998).Therefore,not only is it important for companies pursuing CRM to be genuine in their behavior but they must also fully understand what consumers know of CRM and their level of skepticism before attempting this marketing technique. (Simcic BroP.and Belliu Vrioni,A.(2001)"Corporate social responsibility and cause related marketing: an overview"International Journal of Advertising,20,pp.207-222) Ex.6-8 Convert verbs verb groups and adjectives into nominal groups (abstract nouns)for the sentences below to be more academically styled: 1)How long vertical crack is could be expressed by how long the vertical leg is. 2)One experiments carefully to lead to our results. 3)After a previous weld gave a good clean weld without full fusion,we only slightly increased amperage of say 5 amps.We found that the result was that the next weld was well penetrated on intermittent sections and burnt through. Assignments 1.Individual work: Collect well-written expositions on different perspectives on the topic "True Artificial Intelligence",and work out the schematic structure or the outline of different opinions.Retain source documentation.The collection would be the basis for your second written assignment to submit.You may need to bring your collection to Lesson 7 classroom for potential use. 2. Choose one of the following two: 1)Pair Team work-Find members of the class who chose the same top journal article to read.Analyze the Discussion section (or the equivalent sections)in one two article(s)you have chosen: Identify the claims (issue,viewpoints,and supporting viewpoints)and evidences for arguments in the Discussion in the journal article.Research on the expressions used in putting forward the claims and evidences. In Lesson 7,you are supposed to present your findings on the approach in stating claims in the Discussion(or the equivalent sections)in the journal article.The time limit for one pair/team would be 3 minutes.Be concise and enlightening. Present evidence as well. 6/7L6 Results & Exposition 6 / 7 causes. The point is to attract consumers wanting to make a difference in society through 4. their purchasing decisions/deciding which items they should purchase. However, consumers are now looking closely at companies who make claims regarding 5. their involvement in social issues/how they are involved in social issues. There is a level of consumer skepticism that often makes consumers doubt what a firm is saying. It has even been suggested that because so many firms are now using CRM, skepticism is on the rise. (O'Sullivan, 1997; Mohr et al., 1998). This skepticism can lead consumers to reject claims made in CRM campaigns and can affect 6. the way they behave when they make purchases/ their purchasing behavior and can even lead 7. them to act more strongly/ to stronger action (Rogers, 1998). Therefore, not only is it important for companies pursuing CRM to be genuine in their behavior but they must also fully understand what consumers know of CRM and their level of skepticism before attempting this marketing technique. (Simcic BrøP. and Belliu Vrioni, A. (2001) "Corporate social responsibility and cause related marketing: an overview" International Journal of Advertising, 20, pp. 207-222) Ex. 6-8 Convert verbs / verb groups and adjectives into nominal groups (abstract nouns) for the sentences below to be more academically styled: 1) How long vertical crack is could be expressed by how long the vertical leg is. 2) One experiments carefully to lead to our results. 3) After a previous weld gave a good clean weld without full fusion, we only slightly increased amperage of say 5 amps. We found that the result was that the next weld was well penetrated on intermittent sections and burnt through. Assignments 1. Individual work: Collect well-written expositions on different perspectives on the topic “True Artificial Intelligence”, and work out the schematic structure or the outline of different opinions. Retain source documentation. The collection would be the basis for your second written assignment to submit. You may need to bring your collection to Lesson 7 classroom for potential use. 2. Choose one of the following two: 1) Pair / Team work – Find members of the class who chose the same top journal / article to read. Analyze the Discussion section (or the equivalent sections) in one / two article(s) you have chosen: • Identify the claims (issue, viewpoints, and supporting viewpoints) and evidences for arguments in the Discussion in the journal article. Research on the expressions used in putting forward the claims and evidences. In Lesson 7, you are supposed to present your findings on the approach in stating claims in the Discussion (or the equivalent sections) in the journal article. The time limit for one pair / team would be 3 minutes. Be concise and enlightening. Present evidence as well