Kotters rules for successful change成功转变的规则 1 Establishing a Sense of Urgency建立迫切感 2 Creating the Guiding Coalition创建纲頜性的组织 3 Developing a vision and Strategy发展愿景及策略 4 Communicating the change vision愿景转变时的沟通 5 Empowering Employees for Broad- Based Action授权员 工执行广泛措施 6 Generating Short-Term Wins赚取短期回报 7 Consolidating Gains and Producing More change巩固得 益,制造更多转变 8 Anchoring New Approaches in the culture让新的方法植 根文化中Kotter’s rules for successful change 成功转变的规则 1 Establishing a Sense of Urgency 建立迫切感 2 Creating the Guiding Coalition 创建纲領性的组织 3 Developing a Vision and Strategy 发展愿景及策略 4 Communicating the Change Vision 愿景转变时的沟通 5 Empowering Employees for Broad-Based Action 授权员 工执行广泛措施 6 Generating Short-Term Wins 赚取短期回报 7 Consolidating Gains and Producing More Change 巩固得 益，制造更多转变 8 Anchoring New Approaches in the Culture 让新的方法植 根文化中