Dimensions of Culture( a Individualism l consciousness versus we" consciousness Power distance Level of equality in a society Uncertainty avoidance The need for formal rules and regulations o Masculinity Attitudes toward achievement The roles of men and women Orientation Long-term versus short-term results approach Copyright 2001 by Harcourt, Inc. All rights reservedCopyright © 2001 by Harcourt, Inc. All rights reserved. 3-17 Dimensions of Culture Individualism • “I” consciousness versus “we “ consciousness Power distance • Level of equality in a society Uncertainty avoidance • The need for formal rules and regulations Masculinity • Attitudes toward achievement • The roles of men and women Orientation • Long-term versus short-term results approach