Cultural Analvsis Strategic Change Fig 3.2 Opinion A Model of cross- Agent Leadership al Behavio ■■■■■■ Adoption Tendency Adoption Cognitive Search communica- tion about Propensity to ■■口口■■ ■■■■■■■■ Innovation Change Cognitive Evaluation of Distortion Innovation Cultural Lifestyle ■■■■ Source: Adapted by permis sion of the publis her from "A Theory of Cross-Cultural Buying Behavor, by Jagdish N. Seth and S Prakash Consequences Industrial Buying Behavior, eds Arch G Woodside, Jagdish N. Seth, and Peter D. Bennett, 1977, p. 373 Copyright 1977 by Elsevier Science Publishing Co, Inc Copyright 2001 by Harcourt, Inc. All rights reservedCopyright © 2001 by Harcourt, Inc. All rights reserved. 3-16 Communica￾tion about Innovation Change Agent Strategic Opinion Leadership Consequences Propensity to Change Adoption Tendency Adoption Evaluation of Innovation Cognitive Distortion Cognitive Search Cultural Lifestyle Cultural Analysis Fig. 3.2 A Model of Cross￾Cultural Behavior Source: Adapted by permission of the publisher from “A Theory of Cross-Cultural Buying Behavior,” by Jagdish N. Seth and S. Prakash Sethi, in Consumer and Industrial Buying Behavior, eds. Arch G. Woodside, Jagdish N. Seth, and Peter D. Bennett, 1977, p. 373. Copyright 1977 by Elsevier Science Publishing Co., Inc