Outline 5-2 I.The Importance of information II.The Marketing Information System III.The Marketing Research Process IV.Research Plan Designing and Execution 對至（竹質多土孝 国际商学院市场营销学系 University of Intemational Business and Economics国际商学院 市场营销学系 5－2 Outline I. The Importance of information II. The Marketing Information System III. The Marketing Research Process IV. Research Plan Designing and Execution