Background and terminology marketing mix营销组合 "The marketing mix"means factors that help a company or firm sell its products.Four elements are normally distinguished:getting the right product to the market;selling the product at the right price;ensuring that the promotion is right-that is, 贵价爱，所質易大孝Background and terminology Background and terminology marketing mix marketing mix 营销组合 “The marketing mix The marketing mix”means factors means factors that help a company or firm sell its that help a company or firm sell its products. Four elements are normally products. Four elements are normally distinguished: getting the right distinguished: getting the right product to the market; selling the product to the market; selling the product at the right price; ensuring product at the right price; that the promotion is right—that is