Product category sales can increases as a result of price promotions a deeper discounts increased variability in total category sales very frequent promotions did not affect overall category sales as much a THErEFORE: overall category sales most likely to increase if brand promotions are deep but infrequent.11-10 ƒ Product category sales can increases as a result Product category sales can increases as a result of price promotions of price promotions ƒ deeper discounts increased variability in deeper discounts increased variability in total category sales total category sales ƒ very frequent promotions did not affect very frequent promotions did not affect overall category sales as much overall category sales as much ƒ THEREFORE: overall category sales THEREFORE: overall category sales most likely to increase if brand most likely to increase if brand promotions are deep but infrequent. promotions are deep but infrequent