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l. Consumer's Response to Price Promotions temporary price promotions cause significant short-term sales spike for brand being promoted a Retailers question: do price promotions increase overall sales for the product category11-9 II. Consumer’s Response to Price Promotions ƒ temporary price promotions cause temporary price promotions cause significant short significant short-term sales spike for term sales spike for brand being promoted brand being promoted ƒ Retailer’s question: do price promotions Retailer’s question: do price promotions increase overall sales for the product increase overall sales for the product category? category?
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