Readings Chapter 1 in Marketing Management Note on Marketing Strategy(HBS 9-578-061) Week 2 Marketing philosophies and Customer value Production Philosophy Product Philosophy Sales Philosophy Marketing Philosophy Creating Customer Value Readings Chapter 1 and 5 in Marketing Management Marketing Myopia(HBR R0407L, by Theodore Levitt) Week 3 Connecting with Customers Customer Satisfaction and Loyalty Analyzing the Market Cas Bora in China(developed by Yiping Song Readings Chapter 5, 6, and 7 in Marketing Management Note on consumer behavior Week 4 Dealing with Competition Identifying Competitors Competitive StrategiReadings: ⚫ Chapter 1 in Marketing Management ⚫ Note on Marketing Strategy (HBS 9-578-061) Week 2 Marketing philosophies and Customer Value ⚫ Production Philosophy ⚫ Product Philosophy ⚫ Sales Philosophy ⚫ Marketing Philosophy ⚫ Creating Customer Value Readings: ⚫ Chapter 1 and 5 in Marketing Management ⚫ Marketing Myopia (HBR R0407L, by Theodore Levitt) Week 3 Connecting with Customers ⚫ Customer Satisfaction and Loyalty ⚫ Analyzing the Market Case: ⚫ Bora in China (developed by Yiping Song) Readings: ⚫ Chapter 5, 6, and 7 in Marketing Management ⚫ Note on Consumer Behavior Week 4 Dealing with Competition ⚫ Identifying Competitors ⚫ Competitive Strategies Case: