Cola wars in China: The Future is Here(Ivey 903A06) Readings Chapter 11 in Marketing Management Week 5 STPStrategies Market Segmentation Market Targeting Market Positioning Case Tweeter etc (HBR 9-597-028) R endings Chapter 10 in Marketing Management Perceptual Mapping: A Managers Guide(HBs 9-590-121) Week 6 Differentiation and branding Differentiation Strategies Brand and brand Case study Inside Intel Inside(HBs 5-502-083 Readings: Chapter 9 and 10 in Marketing Management Should You Take Your Brand to Where the Action Is?(HBS 97501) Week 7 Marketing Research in China(by guest speaker) Week 8⚫ Cola wars in China: The Future is Here (Ivey 903A06) Readings: ⚫ Chapter 11 in Marketing Management Week 5 STP Strategies ⚫ Market Segmentation ⚫ Market Targeting ⚫ Market Positioning Case: ⚫ Tweeter etc. (HBR 9-597-028) Readings: ⚫ Chapter 10 in Marketing Management ⚫ Perceptual Mapping: A Manager’s Guide (HBS 9-590-121) Week 6 Differentiation and Branding ⚫ Differentiation Strategies ⚫ Brand and Branding Case Study: ⚫ Inside Intel Inside (HBS 5-502-083) Readings: ⚫ Chapter 9 and 10 in Marketing Management ⚫ Should You Take Your Brand to Where the Action Is? (HBS 97501) Week 7 Marketing Research in China (by guest speaker) Week 8