Presentation of Term Project Design Week 9 Product strategy What is a product Attributes of a product Developing new product Ca The Birth of the Swatch(HBR 9-403-096) Readin Chapter 12 in Marketing Management The House of Quality Week 10 Services strategy What is a service Service-Quality Model Readi Chapter 13 in Marketing Management A Conceptual Model of Service Quality and Its Implications (Journal of Marketing, Fall 1985, by A. Parasuraman, et al. Week 11 Pricing Strategy Price in marketing vs price in economics Initiating and responding to price change Cas Hartmann Luggage Company: Price Promotion Policy(9-581-068 Reading:Presentation of Term Project Design Week 9 Product Strategy ⚫ What is a product ⚫ Attributes of a product ⚫ Developing new product Case: ⚫ The Birth of the Swatch (HBR 9-403-096) Reading: ⚫ Chapter 12 in Marketing Management ⚫ The House of Quality Week 10 Services Strategy ⚫ What is a service ⚫ Service-Quality Model Reading: ⚫ Chapter 13 in Marketing Management ⚫ A Conceptual Model of Service Quality and Its Implications (Journal of Marketing, Fall 1985, by A. Parasuraman, et al.) Week 11 Pricing Strategy ⚫ Price in marketing vs. price in economics ⚫ Initiating and responding to price change Case: ⚫ Hartmann Luggage Company: Price Promotion Policy (9-581-068) Reading: