How Do You Know When the Price Is Right?(HBR 95501, by Robert J. Dolan Week 12 Distribution Strategy Power and Dependence in Channel Channel Conflict Cas Dell: Direct Marketing in China(developed by Yiping Song) Reading Make your dealers your partners(HBR 96206, by Donald V Fites) Channel Conflict: when is it dangerous!(The McKinsey Quarterly 1997,No.3) Week 13 Promotion Strategy Sales Promot Case BMWFI|ms(9-502-046) Readin pter 18 in Marketing Manag Week 14 IMC Strategy From Promotion to imc Designing and Managing IMC⚫ Chapter 14 in Marketing Management ⚫ How Do You Know When the Price Is Right? (HBR 95501, by Robert J. Dolan) Week 12 Distribution Strategy ⚫ Power and Dependence in Channel ⚫ Channel Conflict Case: ⚫ Dell: Direct Marketing in China (developed by Yiping Song) Readings: ⚫ Chapter 15 in Marketing Management ⚫ Make your dealers your partners (HBR 96206, by Donald V. Fites) ⚫ Channel Conflict: when is it dangerous! (The McKinsey Quarterly 1997, No. 3) Week 13 Promotion Strategy ⚫ Promotion Mixs ⚫ Advertising ⚫ Sales Promotions Case: ⚫ BMW Films (9-502-046) Readings: ⚫ Chapter 18 in Marketing Management Week 14 IMC Strategy ⚫ From Promotion to IMC ⚫ Designing and Managing IMC