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莲黄有简大号 《商务英语》 授课教案 eventually pass through four stages in a given market in terms of sales and profitability.Those four stages are:introduction stage,growth stage,maturity stage,and decline stage.The first stage is introduction,which means the product is launched or enters the market and sales rise slowly.The second stage is growth,which means the product is becoming accepted and penetrating the market.The third stage is maturity,which means sales growth starts to slow down.The last stage is decline,which means there is a decline in demand for the product. VII.Comprehension questions 1.What should a company do if it wants to build a long-term position in export markets? 2.What is product life cycle? 3.How many stages are there in the product life cycle?What are they? 4.Is there a distinction between products and product lines?What is it? 5.Why is it very important for an exporter to have a thorough understanding of product life cycle? 7《商务英语》 授课教案 7 eventually pass through four stages in a given market in terms of sales and profitability. Those four stages are: introduction stage, growth stage, maturity stage, and decline stage. The first stage is introduction, which means the product is launched or enters the market and sales rise slowly. The second stage is growth, which means the product is becoming accepted and penetrating the market. The third stage is maturity, which means sales growth starts to slow down. The last stage is decline, which means there is a decline in demand for the product. VII. Comprehension questions 1. What should a company do if it wants to build a long-term position in export markets? 2. What is product life cycle? 3. How many stages are there in the product life cycle? What are they? 4. Is there a distinction between products and product lines? What is it? 5. Why is it very important for an exporter to have a thorough understanding of product life cycle?
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