莲肉纤黄大学 《商务英语》 授课教案 One excellent way in which a firm can demonstrate its products,contact potential customers,agents, and distributors,and generally get a "feel"of a foreign market is participation in organized trade fairs that are periodically held around the world.The trade fair is a gathering at which manufacturers and traders can demonstrate their wares,meet each other,and secure orders.An important point to make is that these trade fairs,although they occasionally permit entry to the general public,are basically industrial trade fairs. Unlike the fairs held many centuries ago,today's industrial fair is usually housed in a modern exhibition building specially designed for the purpose and operated on a continuous basis by professional trade fair officials who themselves engage in the promotion of their services to would-be exhibitors.For the Chinese exporters,the trade fair is often the fastest and most effective way to introduce a product and to find out exactly what buyers think of it and what modifications,if any,are necessary. VII.Comprehension questions 1.In which way can a firm demonstrate its products,contact potential customers,agents,and distributors, and generally get a"feel"of a foreign market? 2.What is a trade fair? 3.What goods were sold at the trade fair in the old days and nowadays respectively? 4.Please name some famous trade fairs in China. 5.Basically,who are allowed to enter these trade fairs? 7《商务英语》 授课教案 7 One excellent way in which a firm can demonstrate its products, contact potential customers, agents, and roducts, contact potential customers, agents, and distributors, d at the trade fair in the old days and nowadays respectively? irs? distributors, and generally get a “feel” of a foreign market is participation in organized trade fairs that are periodically held around the world. The trade fair is a gathering at which manufacturers and traders can demonstrate their wares, meet each other, and secure orders. An important point to make is that these trade fairs, although they occasionally permit entry to the general public, are basically industrial trade fairs. Unlike the fairs held many centuries ago, today’s industrial fair is usually housed in a modern exhibition building specially designed for the purpose and operated on a continuous basis by professional trade fair officials who themselves engage in the promotion of their services to would-be exhibitors. For the Chinese exporters, the trade fair is often the fastest and most effective way to introduce a product and to find out exactly what buyers think of it and what modifications, if any, are necessary. VII. Comprehension questions 1．In which way can a firm demonstrate its p and generally get a “feel” of a foreign market? 2．What is a trade fair? 3．What goods were sol 4．Please name some famous trade fairs in China. 5． Basically, who are allowed to enter these trade fa