In a study recently released in the Journal of the American Medical Association researchers at Stanford University demonstrated a direct link between watching television and body weight. (1) Findings show that kids who reduce their television involvement exhibited statistically significant decreased in measures of obesity, regardless of how the spent their re-allocated entertainment hours. Conversely, the more television a child watched, the more prevalent the obesity indicators. (1) Today kids spend more time on the virtual athletic field than they do on real turf. The Playstation 2, should be shelved more often and kids should be encouraged to get involved in sports and activities. Just as well, a recent study published in The Lancet, reports that sugar-laden soft drinks can increase the likelihood of a child becoming obese by up to 60%.(3)The extra calories in sweet drinks such as Kool-Aid and soda can cause significant weight gain if not consumed in moderation. (3) Physical inactivity can have serious implications for both children and adults health Only 22% of American adults meet recommended physical activity guidelines. Seven in 1 0 American adults are not regularly active during their leisure time and 4 in 10 who are not active at all. Lack of physical activity contributes to an estimated 300.000 preventable deaths annually in the United States, from diseases such as heart disease strokes and diabetes shown in figure 1. (4, 9) Yet, at any given time 33-40% of women and 20-24% of men are trying to lose weight. In fact, Americans spend $33 billion annually on weigh-loss products and services. (6)