Lecture 9 The content of mass communications Objectives a Have an idea on different approaches to the study of the content a Learn about several analytic tools that media studies engage a Have a beginning understanding on one of the research methods: content analysisLecture 9 The content of mass communications ◼ Objectives: ◼ Have an idea on different approaches to the study of the content; ◼ Learn about several analytic tools that media studies engage; ◼ Have a beginning understanding on one of the research methods: content analysis