approaches to the study of content ■ Social ■ Cultural Linguistic Political economy: on advertising and commercialism: commercialization of media content; media content and hegemony a Information theory: media content as(measured information Content and media performanceApproaches to the study of content ◼ Social ◼ Cultural ◼ Linguistic ◼ Political economy: on advertising and commercialism; commercialization of media content; media content and hegemony ◼ Information theory: media content as (measured) information ◼ Content and media performance