Case Description The case is set in late 1981 when Caterpillar has just reported record sales and profits. The trigger issue focuses on a meeting called by CEO Lee Morgan to review the record results and evaluate Caterpillar's competitive strategy over the coming yearsCase Description The case is set in late 1981 when Caterpillar has just reported record sales and profits. The trigger issue focuses on a meeting called by CEO Lee Morgan to review the record results and evaluate Caterpillar’s competitive strategy over the coming years