Background(3) e Major Players in EME Industry ●John Deere JD is a leading farm equipment manufacturer with a full product line especially in large hp tractors ● Sales of construction equipment accounts for 15%total revenue.Company's loyal dealer network was a major asset. JD aimed to be No.2 in US construction equipment market and No.4 worldwide ●Komatsu Komatsu dominated the Japanese construction equipment industry and was No.2 EME company worldwide. With the support of Japanese government and technical cooperation with other partners such as Cummins Komatsu rapidly expand its business after World War II. Outside Japan Komatsu lacked an effective dealer network especially in US market.Background(3) Major Players in E ME Industry z John Deer e z JD is a leadin g farm equip ment man ufactu r e r with a f ull pro d u ct line e specially in large hp t ract ors z Sales of con stru ction equip ment accounts for 15% t o t al revenue. Company’s loyal dealer network was a major a sset. z JD aimed to be No. 2 in US con s t r u ctio n equip ment market and No.4 worldwide. z Komatsu z Komatsu dominated the Japanese con s t r u ction equipment indust ry and was No.2 EME company worldwide. z With the support of Japanese g overnm ent and technical coo p e ration with other partners such as Cum mins Komat su rapidly expand its b usiness after World War II. z Out side Jap a n Komat su lacked a n effective dealer network especially in US market