Background(2) Major Players in EME Industry International Harvester(IH) US company with three kinds of basic products:Heavy-duty trucks,agricultural equipment and construction equipment. IH has strong distribution system especialyy in Asia and Eastern Bloc countries.Its product line ranked the second only after Cat. ●J.l.Case A major construction equipment manufacturer in NA. Compared with Cat Case offered a wide array of machines for some product lines such as hydraulic excavator. ● Case gained access to the technology of a leading hydraulic excavator producer after it acquired 40%interest in Poclain of France in 1977.Background(2) Major Players in E ME Industry z International Harvester (IH) z US company with three kin ds o f basic products: Heavy-duty tru cks, agricultural equipment and con s t r u ction equip ment. z IH has strong distribution system especialyy in Asia and Easte rn Bloc cou n t ries. I ts pro d u ct line ranked the secon d only after Cat. z J.I.Case z A majo r c onstructio n eq uipme n t manufac turer in N A. z Compared with Cat Case offered a wide array of machines for some product lines such as hyd raulic excavator. z Case gained access to t h e technology o f a leading hydra ulic excavator producer after it acq uired 40% interest in Poclain of France in 1977