Background(1) World Earth-Moving Equipment (EME)Industry Worldwide demand for EME doubled from 1973 to 1980 The key users of EME are construction industry(60%), mining(30%)and forestry (10%).Since 1979 US construction industry faced downturn,meanwhile ME countries witnessed a massive rise in construction. Internationally EME manufacturers sold through dealers,who provided direct and after-sales service. EME industries focused more on products improvement,two-thirds of product cost was from heavy components engines,axles,transmissions and hydraulicsBackground(1) World Earth-Moving Equipment (EME)Industry z Worldwide demand for EME doubled from 1973 to 1980 z The key users of EME are construction industry(60%), mining(30%) and forestry (10%). Since 1979 US construction industry faced downturn, meanwhile ME countries witnessed a massive ris e in construction. z Internationally EME manufacturers sold through dealers, who provided direct and after-sales service. z EME industries focused more on products improvement, two-thirds of product cost was from heavy components – engines, axles, transmissions and hydraulics