Structure of the Market Demand 6-4 Total Market =Actual Market (shared by competitive brands within this category of product) +Potential Market (those who will probably become actual users of this product) +No Market (those who have no knowledge,no desire for this product 征制纤分贺多大学 国际商学院市场营销学系Total Market =Actual Market (shared by competitive brands within this category of product) +Potential Market (those who will probably become actual users of this product) +No Market (those who have no knowledge, no desire for this product ) 6－4 6－4 Structure of the Market Demand