ll.Measuring Current Demand,Area 6-5 Demand,Future Demand 1.Measuring Current Demand 2.Estimating Market Area Demand 3.Forecasting Future Demand 征制纤价贸多大学 国际商学院市场营销学系II. Measuring Current Demand, Area II. Measuring Current Demand, Area Demand, Future Demand Demand, Future Demand 1.Measuring Current Demand 2.Estimating Market Area Demand 3.Forecasting Future Demand 6 － 5 6 － 5