1.Measuring Current Demand 6-6 Market Demand in the Specified Market Time Period POSReal Forecast Market -Planned-_ Minimum Expenditure Industry Marketing Expenditures Market Demand in the Specified Market Potential Time Period Prosperity (prosperity) Market Potential Recession (recession) Industry Marketing Expenditures 国际商学院市场营销学系Market Potential Market Forecast Market Minimum Industry Marketing Expenditures Market Demand in the Specified Time Period Planned Expenditure Market Potential (prosperity) Industry Marketing Expenditures Market Demand in the Specified Time Period Market Potential (recession) Prosperity Recession 6－6 6－6 1. Measuring Current Demand