2.Estimating Market Area Demand Market-Buildup Method Identify all Estimate Forecast potential purchases by demand buyers category Market-Factor Index Method Identify Combine in Forecast correlate weighted demand factors index 制卧经价蜀易大学 国际商学院市场营销学系Market-Buildup Method Identify all potential buyers Identify all potential buyers Estimate purchases by category Estimate purchases by category Forecast demand Forecast demand Market-Factor Index Method Identify correlate factors Identify correlate factors Combine in weighted index Combine in weighted index Forecast demand Forecast demand 6 － 7 6 － 7 2.Estimating Market Area Demand