Forces For Change External Forces markeiollace-adapt to changing consumer desires governmental laws and regulations-frequent impetus for change -teclanollogy-source of change in almost all industries labor markeis HRM activities must change to attract and retain skilled employees in the areas of greatest need ecomomie-uncertainties about interest rates, budget deficits,and currency exchange rates ©Prentice Hall,2002 13-5 Forces For Change External Forces – marketplace - adapt to changing consumer desires – governmental laws and regulations - frequent impetus for change – technology - source of change in almost all industries – labor markets - HRM activities must change to attract and retain skilled employees in the areas of greatest need – economic - uncertainties about interest rates, budget deficits, and currency exchange rates © Prentice Hall, 2002 13-5