Key Customer Markets · Consumer markets Consumer goods and services such as soft drinks and cosmetics spend a great deal of time trying to establish a superior brand Image · Business markets Companies selling business goods and services often face well trained and well-informed professional buyers who are skilled in evaluating competitive offerings ·G| obal markets Companies face challenges and decisions regarding which countries to enter, how to enter the country, how to adapt their products/services to the country, and how to price their products Nonprofit and Governmental Markets Companies selling to these markets have to price carefully because these organizations have limited purchasing power 2008-3-5 Marketing Management ( UG)2008-3-5 Marketing Management (UG) 9 Key Customer Markets • Consumer Markets – Consumer goods and services such as soft drinks and cosmetics, spend a great deal of time trying to establish a superior brand image. • Business Markets – Companies selling business goods and services often face well￾trained and well-informed professional buyers who are skilled in evaluating competitive offerings. • Global Markets – Companies face challenges and decisions regarding which countries to enter, how to enter the country, how to adapt their products/services to the country, and how to price their products. • Nonprofit and Governmental Markets – Companies selling to these markets have to price carefully because these organizations have limited purchasing power