Marketplace, Marketspace & Metamarket The marketplace is physical The marketspace is digital · Metamarkets a cluster of complementary products and services that are closely related in the minds of consumers but are spread across a diverse set of industries E.g. the automobile indust Manufacturer · Spare parts dealers · Car dea|er Service shops Financing companies Auto magazines · Mechanics Auto sites on the internet 2008-3-5 Marketing Management UG)2008-3-5 Marketing Management (UG) 10 Marketplace, Marketspace & Metamarket • The marketplace is physical • The marketspace is digital. • Metamarkets – a cluster of complementary products and services that are closely related in the minds of consumers but are spread across a diverse set of industries. – E.g., the automobile industry • Manufacturer • Car dealer • Financing companies • Mechanics • Spare parts dealers • Service shops • Auto magazines • Auto sites on the Internet