The Changing Business Marketing Changing technology Globalization Deregulation Privatization Customer empowerment · Customization Heightened competition Industry convergent Disintermediation 2008-3-5 Marketing Management UG)2008-3-5 Marketing Management (UG) 11 The Changing Business & Marketing • Changing technology. • Globalization. • Deregulation. • Privatization. • Customer empowerment. • Customization. • Heightened competition. • Industry convergent. • Disintermediation