Unit 5: How to be True to yourself Background information: 1. Denis Waitley(1933-)is one of the most sought-after keynote speakers and productivity consultants in the world today. Waitley is a graduate of the U.S. Naval Academy at Annapolis, and a former Navy pilot. His clients and aud iences include Fortune 500 top executives and multi-national corporations, small business owners and entrepreneurs, Superbowl champions, Oly mpic medallists, Apollo astronauts, U.S Armed Forces, world leaders and foreign governments, educators and youth groups In add ition to his popularity in the U.S. Dr. Waitley is one of the most respected, high performance coaches in Australia, Canada, Dubai, New Zealand, Ireland, Latin America, Malaysia, Singapore, and China For the past 40 years, he has inspired, informed and enlightened millions of individuals with his 15 non-fiction books, hundreds of audio programmes and entertaining, penetrating live keynote lectures, seminars and television appearances In 2008 Dr. Waitley published his book entitled The Dragon and the eagle China and America: Growing Together; Worlds Apart, which has captured the interest of Wetern and Far eastern business leaders educators students and travelers 2. Russian nesting doll A Russian nest doll is a set of dolls of decreasing sizes placed one inside another. The most traditional nesting doll design is one that looks like a young Russian woman dressed in russian native costume with a scarf on her head. The number of dolls in the set ranges from 5 to 30, but some custom-made sets contain many more. Russian nesting dolls are often designed to follow a particular theme, ranging from fairy ta characters to Soviet leaders 3. Ogilvy mather Ogilvy Mather is an advertising agency headquartered in New York City founded in 1948 by the oft-quoted David ogilvy. ogilvy mather Worldwide describes itself as one of the largest marketing communications networks in the world servicing more Fortune Global 500 companies in five or more countries than any other agency. Ogilvy Mather Worldwide is the agency created by british-born advertising legend David Ogilvy in 1948, virtually from scratch. It now has 35 US offices and a further 359 world wide in over 90 countries 4. Sirens Sirens: (in ancient Greek literature)any of a group of women-like creatures whose sweet singing charmed sailors and caused the wreck of their ships. In this text however, the word siren is metaphorically used to refer to a method that brings the most immed iate benefits, based on practical rather than moral considerations 三、 try to answer the following questions: 1. What are the three key principles of the Integrity Triad? 2. What does the author conclude from the example of a surgical operation? 3. What can we conclude from the example of the firm Ogilvy Mather? 4. What do people who lack genuine core values usually do? Why?Unit 5: How to Be True to Yourself 一、Background information: 1. Denis Waitley (1933- ) is one of the most sought-after keynote speakers and productivity consultants in the world today. Waitley is a graduate of the U.S. Naval Academy at Annapolis, and a former Navy pilot. His clients and audiences include Fortune 500 top executives and multi-national corporations, small business owners and entrepreneurs, Superbowl champions, Olympic medallists, Apollo astronauts, U.S. Armed Forces, world leaders and foreign governments, educators and youth groups. In addition to his popularity in the U.S. Dr. Waitley is one of the most respected, high performance coaches in Australia, Canada, Dubai, New Zealand, Ireland, Latin America, Malaysia, Singapore, and China. For the past 40 years, he has inspired, informed and enlightened millions of individuals with his 15 non-fiction books, hundreds of audio programmes and entertaining, penetrating live keynote lectures, seminars and television appearances. In 2008 Dr. Waitley published his book entitled The Dragon and the Eagle: China and America: Growing Together, Worlds Apart, which has captured the interest of Wetern and Far Eastern business leaders, educators, students and travelers. 2. Russian nesting doll A Russian nest doll is a set of dolls of decreasing sizes placed one inside another. The most traditional nesting doll design is one that looks like a young Russian woman dressed in Russian native costume with a scarf on her head. The number of dolls in the set ranges from 5 to 30, but some custom-made sets contain many more. Russian nesting dolls are often designed to follow a particular theme, ranging from fairy tale characters to Soviet leaders. 3. Ogilvy & Mather Ogilvy & Mather is an advertising agency headquartered in New York City founded in 1948 by the oft-quoted David Ogilvy. Ogilvy & Mather Worldwide describes itself as one of the largest marketing communications networks in the world servicing more Fortune Global 500 companies in five or more countries than any other agency. Ogilvy & Mather Worldwide is the agency created by British-born advertising legend David Ogilvy in 1948, virtually from scratch. It now has 35 US offices and a further 359 worldwide in over 90 countries. 4. Sirens Sirens: (in ancient Greek literature) any of a group of women-like creatures whose sweet singing charmed sailors and caused the wreck of their ships. In this text, however, the word siren is metaphorically used to refer to a method that brings the most immediate benefits, based on practical rather than moral considerations. 二、try to answer the following questions: 1. What are the three key principles of the Integrity Triad? 2. What does the author conclude from the example of a surgical operation? 3. What can we conclude from the example of the firm Ogilvy & Mather? 4. What do people who lack genuine core values usually do? Why?