What Is Customer Service 100% 20% 0 54% Intended Consumer Consumer Decrease Purchase Purchase shops delays in value of expenditure expenditure elsewhere/ purchase purchased when out does not alternatives of-stock make purchase occurs FIGURE 2.2.1 Revenue loss due to an out-of-stockWhat Is Customer Service Intended Consumer Consumer Decrease Purchase Purchase shops delays in value of expenditure expenditure elsewhere/ purchase purchased when out￾does not alternatives of-stock make purchase occurs 100% 20% 20% 54% 6% FIGURE 2.2.1 Revenue loss due to an out-of-stock