What Is Customer service Cf onsumer Customer Supply chain Marketin g anchise franchise efficiency effectiveness Brand values· Customer service· Flexibility Market share Corporate image Partnership Reduced asset base. Customer retention vailability Quick response Low cost supplier Superior rol FIGURE 2.2.2 The impact of logistics and customer service on marketingWhat Is Customer Service Consumer franchise Customer franchise Supply chain efficiency Marketing effectiveness ·Brand values ·Customer service ·Flexibility ·Market share ·Corporate image ·Partnership ·Reduced asset base ·Customer retention ·Availability ·Quick response ·Low cost supplier ·Superior ROI X X = FIGURE 2.2.2 The impact of logistics and customer service on marketing