Demand Management Where does demand for a firm's product or service come from? What can a firm to do manage it? Independent Demand: Finished Goods A Dependent Demand: Raw Materials, Component parts, C(2) Sub-assemblies,etc. D(2) E(1) D(3) F(2) Session 12-3 McGraw-Hill/Irwin Session 12-3 Demand Management A B(4) C(2) D(2) E(1) D(3) F(2) Dependent Demand: Raw Materials, Component parts, Sub-assemblies, etc. Independent Demand: Finished Goods  Where does demand for a firm’s product or service come from?  What can a firm to do manage it?