About the author Jamie Ward is Professor of Cognitive Neuroscience at the University of Sussex UK.He completed degrees at the University of Cambridge(1991-1994)and the University of Birmingham(1994-1997).He subsequently worked as a Research Fellow at the University of Sussex(1997-1999)and as Lecturer and Senior Lecturer at University College London (1999-2007).His principal research interest lies in the cognitive neuroscience of synesthesia,although he has published on many other topics,including frontal lobe function, memory and disorders of reading and spelling.His research uses a number of methods in cognitive neuroscience,including human neuropsychology. functional imaging,EEG and TMS.His other books include The Frog Who Croaked Blue:Synesthesia and the Mixing of the Senses and The Student's Guide to Social Neuroscience.He is the founding editor of the journal, Cognitive Neuroscience,and is currently President of the British Association of Cognitive Neuroscience(BACN). About the author Jamie Ward is Professor of Cognitive Neuroscience at the University of Sussex, UK. He completed degrees at the University of Cambridge (1991–1994) and the University of Birmingham (1994–1997). He subsequently worked as a Research Fellow at the University of Sussex (1997–1999) and as Lecturer and Senior Lecturer at University College London (1999–2007). His principal research interest lies in the cognitive neuroscience of synesthesia, although he has published on many other topics, including frontal lobe function, memory and disorders of reading and spelling. His research uses a number of methods in cognitive neuroscience, including human neuropsychology, functional imaging, EEG and TMS. His other books include The Frog Who Croaked Blue: Synesthesia and the Mixing of the Senses and The Student’s Guide to Social Neuroscience. He is the founding editor of the journal, Cognitive Neuroscience, and is currently President of the British Association of Cognitive Neuroscience (BACN)