Review: Approaches to the study of content Social Cultural Linguistic Political economy: on advertising and commercialism: commercialization of media content; media content and hegemony Information theory: media content as(measured) information Content and media performanceReview: Approaches to the study of content  Social  Cultural  Linguistic  Political economy: on advertising and commercialism; commercialization of media content; media content and hegemony  Information theory: media content as (measured) information  Content and media performance