Lecture 10 The content of mass communications( Cont Objectives Have an idea on the linguistic approaches to the study of the content; Learn about several analytic tools that media studies engage, Have an understanding on content analysis as one of the research methodsLecture 10 The content of mass communications (Cont.)  Objectives:  Have an idea on the linguistic approaches to the study of the content;  Learn about several analytic tools that media studies engage;  Have an understanding on content analysis as one of the research methods