Content creation Delivery, and Management Content Creation and Acquisition cross-selling Offering similar or related products and services to increase sales up-selling Offering an upgraded version of the product in order to boost sales and profit Promotion(e.g, coupon, rebate, discount Comment (e.g, reviews, testimonials expert advice) Electronic Commerc Prentice Hall 2006Electronic Commerce Prentice Hall © 2006 19 Content Creation, Delivery, and Management • Content Creation and Acquisition cross-selling Offering similar or related products and services to increase sales up-selling Offering an upgraded version of the product in order to boost sales and profit – Promotion (e.g., coupon, rebate, discount) – Comment (e.g., reviews, testimonials expert advice)