Content creation Delivery, and Management Creating Content Content is usually created by the sites owners and developers Buying Content Content that is acquired from outside sources should be supplemental content, not primary content Electronic Commerc Prentice Hall 2006Electronic Commerce Prentice Hall © 2006 20 Content Creation, Delivery, and Management – Creating Content: Content is usually created by the site’s owners and developers – Buying Content: Content that is acquired from outside sources should be supplemental content, not primary content