Politeness in terms of principles and maxims Robin lakoff two basic strategies in human communication a clarity transmission of information ② rapport(密切关系) two rules of pragmatic competence( Lakoff) ① be clear 2 be polite politeness strategies 1 Don't impose( distance) (2 give option(deference) be friendly( camaraderie)Politeness in terms of principles and maxims Robin Lakoff two basic strategies in human communication ① clarity transmission of information ② rapport(密切关系) two rules of pragmatic competence（Lakoff） ① be clear ② be polite politeness strategies ① Don't impose (distance) ② give option（deference） ③ be friendly（camaraderie）