Learning objectives Describe the need for justifying EC investments how it is done and how metrics are used to determine justification 2. Understand the difficulties in measuring and justifying EC investments 3. Recognize the difficulties in establishing intangible metrics and describe how to overcome them 4. List and briefly describe traditional and advanced methods of justifying IT investments Electronic commerce Prentice Hall 2006Electronic Commerce Prentice Hall © 2006 2 Learning Objectives 1. Describe the need for justifying EC investments, how it is done, and how metrics are used to determine justification. 2. Understand the difficulties in measuring and justifying EC investments. 3. Recognize the difficulties in establishing intangible metrics and describe how to overcome them. 4. List and briefly describe traditional and advanced methods of justifying IT investments