Learning objectives 5. Understand how e-CRM. e-learning and other EC projects are justified 6. Describe some economic principles of ec 7. Understand how product, industry, seller, and buyer characteristics impact the economics of EC 8. Recognize key factors to the success of ec projects and the major reasons for failures Electronic Commerc Prentice Hall 2006Electronic Commerce Prentice Hall © 2006 3 Learning Objectives 5. Understand how e-CRM, e-learning, and other EC projects are justified. 6. Describe some economic principles of EC. 7. Understand how product, industry, seller, and buyer characteristics impact the economics of EC. 8. Recognize key factors to the success of EC projects and the major reasons for failures