Why Justify EC Investments? How Can They Be Justified? Increased demand for financial justification Addressing accountability is difficult 65% of company executives lack the knowledge or tools to do roi calculations 75% of company executives have no formal processes or budgets in place for measuring RoI 68% of company executives do not measure how projects coincide with promised benefits 6 months after completion Electronic Commerc Prentice Hall 2006Electronic Commerce Prentice Hall © 2006 4 Why Justify EC Investments? How Can They Be Justified? • Increased Demand for Financial Justification – Addressing accountability is difficult: • 65% of company executives lack the knowledge or tools to do ROI calculations • 75% of company executives have no formal processes or budgets in place for measuring ROI • 68% of company executives do not measure how projects coincide with promised benefits 6 months after completion